Catering Tips for The Big Game

This year, The Big Game will look a little different. Limited in-person tickets and caution around large gatherings mean more people will watch the game from their own living rooms than ever. What does this mean for catering for the big game? Caterers will have to adapt.

Most restaurants began offering takeout and delivery options in 2020, so game day catering can easily adjust to your current standards. Catering to stay-at-home fans may not seem as strange a task as it would have last year, but it will still be a first. Here are our best Catering Ideas and Tips for The Big Game.

Create a game day promo code

Creating a promotion for The Big Game catering will entice individuals planning a virtual party to choose you. This can be as simple as implementing promo code GameDay2021, which gives the customer free delivery for online orders. You can also offer a percentage off of their whole order, or something fun like discounted desserts.

Promote your alcohol catering options

In certain states, alcohol laws allow for take-out and delivery. If you are in one of these states, promote your booze choices as an addition to your game day package. A promo code like GameDayBooze could give customers a free appetizer with an alcohol purchase. You could also promote a happy hour for select drinks. Just make sure to check your local and state laws regarding the promotion of alcohol and labeling laws.

Custom alcohol to-go label on a cup with a mini bottle attached

Push your catering appetizers and snack platters

There is nothing better than a medley of snack foods on a large table in the back of a game day party. Take the work out of your customers’ prep by offering deals on snack platters, veggie trays, wing baskets, and other finger foods. An assortment of foods bundled into a combo and served family-style will be a great option for The Big Game.

The Big Game Catering snacks

Go football themed

Help your catering audience come up with ideas by creating a football themed virtual catering packs. Consider adding things like football-themed packaging, napkins, or even food items. Get creative and have some fun with it!

Include fun add-ins

Paper football, anyone? Virtual watch parties may not be the same as an in-person watch party, but you can help to make your catering customers’ parties a little more special. Throw in some fun additions like a paper football game or photobooth props for picture taking. Since customers may be hosting virtual parties, you could include a backdrop for their video chat.

The Big Game Catering Virtual Party

Restaurant Marketing Tip: Consider creating a party hashtag that includes your restaurant’s name, so you can see pictures featuring your catering on social media.

Virtual party catering add-ins to consider:

  • Decorations/party hats
  • Photobooth props
  • Video backdrops
  • Fun placemats or cups for catering drinks

Show your customers your social distancing efforts

Are you offering contactless delivery? Requiring extra training to keep your employees and customer safe? Let your customers know what extra efforts your restaurant is taking so they are comfortable ordering from you.