3 Local Store Marketing Tips for Mom and Pop Restaurants
Over the last couple of years, local mom and pop restaurants have been growing at a faster rate than national chains. Here are 3 tips to help you take advantage of this trend and improve your local marketing.
1. Promote what makes you, you!
Are you known for your incredible customer service? Is your restaurant open late? Do you serve giant pancakes or the world’s best slice of pie? Well, then make sure that your local marketing assets reflect that. Promote whatever sets your restaurant apart from the competition. Dot It offers custom print assets to help get the word out on what makes your restaurant special. Improve your local store marketing with custom printed coupons, mailers, gift cards, loyalty cards, and to-go menus. Use these assets to promote the enjoyable experience patrons can expect to have when they visit your restaurant.
2. Respond to trends quickly
Trends in the restaurant industry can be gone in a flash, so it’s important to jump on current trends, like matcha drinks, fresh juices or artisanal donuts, as soon as possible. To ensure you make the most out of your hot, new roll-outs and limited time offers, it’s important to work with a reliable and trustworthy company that provides custom print jobs. Dot It provides a one-stop shop for all your custom print and local store marketing. Dot It will source, print, stock, pack, and ship anything and everything you need to spread the word and build your successful brand. Dot It provides a wide range of marketing materials from menu displays, window clings, table tents, napkins, signage, and more!
3. Take Part in Local Events
Ingratiate your restaurant with the local community. Being involved in the local community shows you care about the people you are serving and not just about getting them to spend money at your restaurant. Sponsor a local event or a Little League baseball team. You could also donate to the city’s homeless shelter, join the chamber of commerce, participate in community charity events, contribute to a local non-profit organization, or speak at local schools about how to start your own business.
Don’t worry, you are not alone in designing your local marketing materials! We specialize in helping small businesses and will assist you in making your restaurant’s local store marketing pop! Contact us today and learn more about our products and services!