What is a Swag Management Company? (And How Can It Save You Time & Money)

When companies talk about their swag management program, they mean any promotional product with their branding on it. This includes drinkware, totes and bags, writing utensils, office supplies and more. Most often companies use swag for corporate gifts, employee incentives, loyalty rewards, giveaways, and contests. It includes all the products carrying the company’s logo and messaging on it and can be used for a variety of purposes.

Bags & Totes Promo Product Fulfillment Example Drinkware Promo Product Fulfillment Example Gifts & Awards Fulfillment Program Example
Food & Candy Promo Product Fulfillment Example Office Supplies Promo Product Example Home & Living Promo Product Fulfillment Example

The Problem with Managing Swag Internally

What many people don’t realize is how difficult it can be to manage a swag program, especially when the fulfillment all falls on one or two people at the company (mostly the Marketing Department). There are many aspects to a swag program that they don’t have the time to manage and execute well, or their time is better spent elsewhere.

When managing swag internally, the responsibility of the below falls on them:

  • Source new suppliers for various promo products
  • Manage the logistics of getting the promo products stocked and distributed
  • Store the products in an often over-filled closet
  • Manage vendor invoices and billing
  • Kitting swag items for shipment for various campaigns

It quickly becomes too time consuming and starts to drain resources, making it a more viable solution to seek a swag management company to handle the swag fulfillment for them.

What is a Swag Management Company?

A swag management company manages the process of sourcing, purchasing, warehousing and distributing your branded merchandise. Most swag management companies offer online storefronts so employees or customers can purchase those promotional products online.

A swag management company will work in tandem with your team to identify new supplier relationships, customize the products to match your brand standards, stock, and distribute your products where they need to go.

Many swag management companies will offer EDI/API integrations should you have a loyalty app you’re working with. These companies will be able to automate the swag fulfillment process and streamline the swag fulfillment program.

How to Choose a Swag Fulfillment Company

When vetting a swag fulfillment company, ask these questions to get a better understanding of their capabilities and previous swag program success.

  • What is your promotional product selection?
  • What is your warehouse capacity? How does your company address capacity issues?
  • Can you give me previous client examples of a successful swag program?
  • What does your swag fulfillment process look like?
  • Do you have EDI/API integrations into our loyalty app?
  • Can you white-label an online branded merchandise storefront?
  • What is your average turn time on X, Y, Z?
  • What are your printing capabilities?

Dot It’s Swag Fulfillment Program

Dot It’s promotional product fulfillment services include everything brands need to get customized promotional products in the hands of their locations, customers, and employees. Dot It will source, print, stock, pack and ship promotional products and make them available for future ordering via branded eCommerce web portals. Mix and match any branded merchandise to create a custom promotional product fulfillment program.

View our Swag Catalog here.

Learn more online, email sales@dotit.com, or call 800-642-3687 for more information.