How to Promote a Pizza ShopPrint
Pizza is one of the most popular food items in America. In 2018, a study found that the North American pizza industry had a market value of roughly $50.07 billion. Another study found that more than 40 percent of Americans eat pizza once a week and 83 percent of Americans consume the product once a month. There is no denying that Americans love pizza, but with more than 75,000 pizzerias in the U.S., it is even more crucial that your pizza restaurant marketing helps you stand out in a crowded and competitive industry.
In this article, you will learn pizza restaurant marketing ideas to help your pizza shop stand out amongst the crowd and gain a slice of this billion dollar a year industry.
How To Promote A Pizza Shop
Hire a Professional Photographer
If you own a pizza shop, then you have spent days and maybe weeks perfectly the perfect recipe for your pizza. Why skimp on photographs of your product with amateurish images from an iPhone? Hire a professional photographer to capture images of all of your products. Use these on Instagram and other social media accounts to promote your pizza restaurant. You can also use these images on your menus, banners, signage, and advertisements.
Offer Customers Pizza By The Slicer
Use banners, signage and menu boards to advertise that you not only offer whole pizza pies, but also pizza by the slice. A pizza by the slice option can help attract customers looking for a quick bite to eat for lunch and walk-in customers. Try to aim for a $4-$8 price for a lunch combo that includes 2 slices and a drink. Also, depending on your location, certain hours where you offer dollar slices are popular with students in college towns
Partner With Delivery Services
A study conducted in 2016, found that 20 percent of people have food delivered to them at least once a week. Find out what delivery services operate in your area and strike a deal with one or more to help make it easier for your customers to discover your pizza shop on their computer or smartphone. Some popular delivery services to consider are:
- Eat 24
Keep Your Brand Consistent
Make sure all your marketing materials, advertisements, menus, signage, and labels have a similar look and feel. You want your customers to be able to know the pizza they are eating came from your restaurant not just by the taste, but also the look of your pizza box, menus and labels. Also, supply your staff with brand customized clothing with your logo so everything, including the people who work for, looks unified. There is nothing worse than constantly changing the look of your pizza restaurant.
Social media marketing is great and can be effective, but so can offering coupons for discounts, or punch cards for customers. Placing an advertisement in a local magazine with a coupon on it is more effective than a print advertisement without a coupon. Coupons can help increase walk-in customers, while punch cards can help create loyalty from your customers. Supply punch cards that let your customers receive a free slice of pizza after a pre-determined number of purchases.
Adopting these pizza restaurant marketing ideas will help increase your slice of the pie.