Tips to Increase Sale & Traffic on Weekdays

With Fall the temperature begins to dip, the leaves change color, and the school year picks up again. With it people’s schedules become ever busier, juggling extracurricular activities like football and band practice. Getting everyone on the same schedule to sit down at a restaurant can seem challenging . But with some smart marketing and execution, you can increase your restaurant foot traffic and sales on a weekday by bringing in people looking for a quality meal amidst the chaos.

Promotions

Coming up with smart promotions to entice customers to eat at your restaurant during the weekday is a great starting point to improving your weekday sales. Offering a Happy Hour menu is an excellent way to target people getting off work and looking to relax for a couple hours before heading home. 

Happy Hour Promotions 

• Buy one entrée and get the 2nd free
• Get a free appetizer or dessert with a purchase of 2 entrees 
• Half-priced selected menu items

Instead of reprinting/re-designing your entire menu, simply create a small happy hour print menu that highlights your new offerings. Dot It can provide all of your printing needs and can help you design a coherent and classy happy hour print menu. Since 2002, Dot It’s print fulfillment team has been a leader in consulting with restaurants on marketing materials that help you accomplish your company goals. Dot It can print your logo on delivery bags, food container labels, and print menus.

In addition to happy hour promotions, creating weekday specials for both dine-in and takeout can also help to pull in customers. You should communicate these deals to your customers both online and offline. Think of creating an email marketing and text campaign around your weekday specials, as well as printing outdoor restaurant banners, flyers, and takeout menus emphasizing the specials

Weekday Specials Examples

• Pasta Monday - Buy 1 pasta dish, get a 2nd pasta dish to take home free
• Taco Tuesday - Buy 1 taco get the 2nd taco half-off
• Dessert Thursday - Purchase an appetizer and an entree, receive a free dessert

Loyalty Program

A loyalty program is a great way to make customers feel valued. Use print materials, such as flyers, coupons, and promotional cards to support your program, highlighting the bonuses that can be earned by eating on a weekday. Your loyalty program could be visit based, like giving a customer a free dessert on their fifth visit, or a point based system where customers earn points for every dollar spent, and then can redeem points for items on the menu. In addition to loyalty cards, you could also have coupons printed up that you give to customers after their meal offering them a discount on an appetizer on their next weekday visit.

Execute Takeout/Delivery Well

When people are constantly on the go it can be difficult to sit down for a meal in a restaurant. But if you can execute your menu items for takeout or delivery, you can draw in people looking for a delicious meal to eat at home. Making sure your to-go items are securely packaged and sealed in delivery bags is crucial. Customers want to feel like their food is safe and secure. Take this opportunity to print your logos on delivery bags and food container labels. These items from SecureIt keep your food safe, as well as allow you to brand your takeout food packaging. SecureIt Tamper Proof Labels have an extra-strong adhesive that adheres better to textured packaging. The SecureIt Bag Delivery system provides everything you need to safely secure takeout and delivery orders. These delivery bags feature strong handles, feature a reinforced bottom for large orders, and tamper-evident labels. Perfect the takeout/delivery experience with Dot It’s delivery bags and food container labels!

Local Businesses Catering 

If your restaurant has a special venue/room, reach out to local business offices to rent the space for special corporate lunches or dinners. Also, tailoring a special catering print menu for nearby businesses can help drive takeout orders on weekdays. 

Get a Quote 

Contact us to learn more about Custom Marketing Print at sales@dotit.com or call us at 800.642.3687