Thanksgiving kicks off the holiday season and typically is one of the quietest days for many restaurants, but it doesn’t have to be. With the right promotion, you can target the right patrons who are staying clear of the kitchen during Thanksgiving. Driving traffic to your location takes the right marketing, and that is where Dot It Restaurant Fulfillment can help.

Target the Right Demographic

Think about the type of person who won’t be cooking during Thanksgiving. What age demographic does your restaurant currently attract? This is going to shape how you promote your business during the holidays.

For example:

  • For professionals who don’t have time to travel home, make fast and convenient options for delivery or pick-up.
  • If you cater to retirees or students, a discounted holiday special may be the perfect direction to take.

You know your guests; cater to them.

Bring People Together

Create a fun and uplifting environment during the holidays. Offer live music, an affordable Thanksgiving menu, or host an event that brings people together. Hosting your own community Thanksgiving to bring together people who couldn’t be with family is a fantastic way to connect with the locals.

Give Thanks and Donate

Host a food drive at your restaurant’s location to raise money or food for a local shelter. These are both excellent ways to give back to your community.

You can even seek out local charities and donate a percentage of your proceeds on Thanksgiving. Giving to a great cause isn’t only beneficial for the greater good, it also spreads the word about your business.

Get Social

Don’t underestimate the power of social media. Connect with guests online in order to drive them to your location during the holidays. Running a Thanksgiving promotion through social media may be a great way to also increase your positive reviews. Invite guests once they are in your establishment to check in to Yelp, Google+, Facebook, or Instagram. They will be more likely to write a review since those applications often remind patrons that they were at your location.

Need materials or assistance in driving traffic to your restaurant? Contact Dot It Restaurant Fulfillment today. Call 877-969-2817 to speak with a customer representative.