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September 2018

How Restaurants Can Optimize POP Areas to Increase Sales

By Rachel Morgan September 19, 2018 No comments

Harvard Business Review predicted more than 30 years ago that point of purchase sales would only continue to become more important as impulse buying increased and customers became less inclined to listen to the more direct suggestions of out-of-store advertisements.

So, You’re Opening a New Restaurant Location

By Rachel Morgan September 11, 2018 No comments

You have a major investment on the line and one chance to do it right. Only 20 percent of new businesses survive beyond their first year and only half of those businesses remain after five years, according the U.S. Small Business Administration.