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December 2017

5 Easy Ways to Improve Food Safety in 2018

By Dot It December 30, 2017 No comments

Food safety is paramount. The Center for Disease Control (CDC) estimates that more than 48 million people get sick from foodborne diseases each year in the United States. Those are serious statistics that warrant serious thought and consideration, especially when you are in the food service industry. One customer getting ill from eating at your restaurant can be disastrous to your reputation.

4 Traffic-Driving Christmas Promotions for Restaurants

By Dot It December 11, 2017 No comments

Tis’ the season to start your Christmas restaurant promotions! When you are marketing for the holidays, many businesses struggle to make their promotions festive while avoiding over-the-top strategies that tend to put off customers. The key to effective Christmas local store marketing ideas is authenticity and remaining on-brand with your establishment. Dot It Restaurant Fulfillment has a few great ideas that will help drive traffic to your business while maintaining peace and joy during the holidays.

3 Ways Franchisees Can Ruin Your Restaurant’s Brand and What You Can do About It

By Dot It December 4, 2017 No comments

Franchisees are an amazing asset for restaurants, but even the greatest assets can have drawbacks. There are three main ways in which franchisees can endanger your restaurant’s brand, often unknowingly. These problems often come with the territory of working with individuals and groups separated by distance and demographics. It helps to find viable ways to minimize and eliminate these risks.